ABOUT THE PROJECT

PAVÉ is a brand identity project developed for a contemporary bakery and specialty coffee shop, blending artisanal tradition with a modern approach to hospitality. The visual design is built around a clean, bold and timeless logo, a warm color palette and a typography that communicates authenticity and quality.

Applied across packaging, signage and branded touchpoint, the identity creates a cohesive and welcoming brand experience that reflects PAVÉ’s commitment to handcrafted products and everyday rituals.